Some agencies would say, "What are you worried about? They've been a client for 5 years."
Well, sure we've proven ourselves many times over the years, and yes, the client is happy. But when you've set a level of expectation. When campaign after campaign has driven great results, there's a certain expectation that we have to live up to, or better yet, exceed.
We've always gone about client service here at BlackSheep under the old adage that the day you sign up the client is the day that you're one day closer to losing that client.
So it's always a pretty stressful time during concept development for our long time clients. But all we can do is take our intimate knowledge of their brand, their market and our system to work the magic we call Brand Chemistry-- when the research, creative and messaging all come together to solve the communication challenge. And if we can do that, the client gets The Total Client Experience.
And yes, this client after the presentation once again said, "Wow!"
Then I said, "Phew!"
Afterwards, it always seems silly that we got so worked up, however, I would argue that it's the "worked up" part that makes great work.
