Critical need. It's one of those things we learned from our high tech clients. It seems like everything in high tech marketing is a critical need.
By convincing clients to create communications plans, we've been able to alleviate many fire drills. However, on occasion, there are those times when an unforeseen opportunity arises that demands a quick response.
Case in point: A media rep approached us with a last minute, one space left, reduced cost opportunity that made it a no brainer to commit. Unfortunately, the pub needed new art (5x7 postcard) by noon the next day. Did I mention it's 5:30pm the day before?
Our project system and an accessible client made the process efficient, effective and on time. Approved creative arrived with 21 minutes to spare. Another tasty example of the Total Client Experience.
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