With sky-high gas prices, more and more commuters are climbing aboard public transportation across the country as a cost-saving alternative to driving.
A national opinion poll by a market research firm called GfK surveyed 2,000 adults who own cars and found that 8 percent of motorists said they would begin to use public transportation once gas hit $2.50 a gallon, which it has already well surpassed. That figure increased to 16 percent at $3 a gallon, 26 percent at $3.50, 40 percent at $4 and 59 percent once the price of a gallon of gas exceeds $5.
What kind of numbers are we talking about? For example, Friday, June 20, was the third-busiest day in the 32-year history of the Washington D.C. Metropolitan Area Transit Authority with more than 850,000 people riding the rails. Our recommendation is to consider transit advertising as part of your media mix
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