The BlackSheep Marketing Blog

Texting Surpasses Cell Phone Calling

Does This Surprise You?

This shouldn’t surprise you if you have teens in your household, but to make it official, the number of text messages received or sent via cell phones has now surpassed the number of calls made. More people are using their cell phones for text messaging.

A Nielson Survey reports that during the second quarter of 2008, a typical U.S. mobile subscriber placed or received 204 phone calls each month. In comparison, the average mobile customer sent or received 357 text messages per month — a 450% increase in the number of text messages circulated monthly during the same period in 2006.

If this is your target market, we suggest that if you are currently collecting email addresses, you may also want to be collecting cell phone numbers and starting a “Text VIP Club” for your business. 

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Six Ways to Wow Your Business

Discounting your product is the penalty you pay for being unremarkable, thus being unremarkable could be hurting your company’s bottom line. Here are 6 ways to wow your business, ensuring your customers will talk about and remember you:

1. Take the plain old vanilla and turn it into a Ben & Jerry's flavor.
2. Take what's straight and even and see what it looks like slanted and twisted. Take what's centered and look at it off-center.
3. Break conventional wisdom and think about "what if."
4. Do the opposite, or do better than what the competition is doing
5. Break the rules and dream about how to make your company better and more fun for your customers. Then just do it.
6. Be remarkable. Give your customers a snippet, a special story about your business or your product - something that they can remark about to their friends.

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