Discounting your product is the penalty you pay for being unremarkable, thus being unremarkable could be hurting your company’s bottom line. Here are 6 ways to wow your business, ensuring your customers will talk about and remember you:
1. Take the plain old vanilla and turn it into a Ben & Jerry's flavor.
2. Take what's straight and even and see what it looks like slanted and twisted. Take what's centered and look at it off-center.
3. Break conventional wisdom and think about "what if."
4. Do the opposite, or do better than what the competition is doing
5. Break the rules and dream about how to make your company better and more fun for your customers. Then just do it.
6. Be remarkable. Give your customers a snippet, a special story about your business or your product - something that they can remark about to their friends.
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