Does This Surprise You?
This shouldn’t surprise you if you have teens in your household, but to make it official, the number of text messages received or sent via cell phones has now surpassed the number of calls made. More people are using their cell phones for text messaging.
A Nielson Survey reports that during the second quarter of 2008, a typical U.S. mobile subscriber placed or received 204 phone calls each month. In comparison, the average mobile customer sent or received 357 text messages per month — a 450% increase in the number of text messages circulated monthly during the same period in 2006.
If this is your target market, we suggest that if you are currently collecting email addresses, you may also want to be collecting cell phone numbers and starting a “Text VIP Club” for your business.
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